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What to Look for in a Retail Insurance Policy and How Different Providers Stack Up

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April 14, 2025 by JMG Insurance Corp

newly opened retail storeRetailers encounter many risks in their daily operations. From inventory theft to slip and fall accidents, plenty of unexpected problems can arise. Whether the issue will be a financial disaster or a minor setback often comes down to the business’s retail insurance. How can you be confident that your business has the right coverage?

Essential Coverage Components

When you are looking at retail insurance policies, there are a few important components to consider.

General Liability Insurance

General liability insurance is the most basic and common type of insurance, protecting your store from third-party claims related to property damage, bodily injury, and advertising injury. Although it is important for all types of businesses, it is particularly pressing for retailers given their business’s public-facing nature.

Insurance experts recommend policies with coverage limits of at least $1,000,000 per occurrence and $2,000,000 aggregate. If your store sells products that could potentially cause harm to customers, especially food or children’s products, it is worth considering obtaining enhanced coverage for product liability claims.

Property Insurance

Retail stores can protect their building, equipment, inventory, and fixtures against various common perils such as vandalism, theft, and fire with property insurance. When looking for a property insurance policy, find out whether it offers replacement cost or actual cash value coverage; replacement cost may carry a higher premium but could ultimately save money. You should also find out whether it includes coverage for outdoor signage and fixtures. Consider purchasing special endorsements for high-value merchandise.

Unfortunately, many retailers underestimate the value of their inventory. If your store has seasonal fluctuations, look for a policy that offers peak-season inventory adjustments to account for increases in your stock during the holidays and other busy seasons.

Business Interruption Coverage

One of the most financially devastating things that can happen to a business is being forced to close its doors. Should a covered event require a temporary closure for repairs, business interruption insurance can cover lost income and ongoing expenses. This coverage is particularly helpful if your store has thin profit margins. The best policies will offer an extended period of indemnity that continues their coverage as your business starts to regain its customer base, rather than ending as soon as you can physically reopen.

Cyber Liability Protection

women paying with nfc at a retail storeE-commerce is growing in popularity, and even businesses that do not have an online component are using digital payment systems now. As a result, cyber liability insurance is essential. It provides valuable coverage in the event of a data breach, including credit monitoring, liability claims, and the expenses involved in notifying affected customers. The best policies will offer first-party and third-party cyber coverage and coverage for social engineering fraud to protect against losses related to scams such as phishing.

Comparing Major Providers

Here is a look at how different insurance providers stack up in the retail insurance field.

National Carriers

Many retailers turn to major insurance companies with a national presence. They typically offer broad geographical coverage, round-the-clock claims reporting, discounts for bundling policies, and extensive risk management resources.

However, these benefits typically have higher premiums. These carriers provide one-size-fits-all solutions that are not easily personalized to the needs of specific small stores.

Specialty Insurers

Specialty insurers focus on providing coverage for small businesses and can often develop custom solutions for retail stores. They also offer specialized claims handlers who are familiar with the risks retailers experience and may offer more competitive pricing for smaller businesses.

However, these insurers may have a limited geographical presence and might not offer as many complementary services as their national counterparts.

Regional and Local Providers

Regional carriers and local independent agencies offer highly personalized service and local market knowledge that the country’s bigger providers can’t match. They excel at understanding local regulations and risks. For many small businesses, the ability to build a long-term relationship with their insurer and obtain face-to-face guidance is highly valuable.

These providers generally excel at advocating for their clients during the claims process. Although local providers may not offer the same technological conveniences as nationwide carriers, many retailers prefer the personalized attention they receive.

Other Considerations

Here are other factors to consider when weighing your options.

Restrictive Exclusions

brand new retail storePay close attention to any policy exclusions that apply and make sure they are acceptable for your specific risks. For example, there may be exclusions for certain types of products or limited theft coverage for higher-value goods. Some policies may also have broad professional services exclusions that could affect retailers who offer personal shoppers or custom orders.

Claims Settlement Reputation

An insurer’s claims handling reputation can be just as important as the coverage they provide, so research these ratings using reputable consumer review sites before making a decision.

Partner with John M. Glover Insurance Agency to Protect Your Retail Store

Is your business prepared for the unexpected? At JMG Insurance Agency, our team has extensive experience helping shop owners find the perfect balance between comprehensive protection and affordable premiums. Contact us today to learn more about our personalized service.

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JMG Insurance Corp has been serving the insurance needs of our clients in Connecticut, New York, New Jersey, Massachusetts, Rhode Island and Hawaii since 1916.

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JMG Insurance Corp 29 Haviland Street Norwalk, Connecticut 06854 1-844-304-7332 1-203-857-7848
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John M. Glover Insurance Agency
John M. Glover Insurance Agency
4.8
Tammy Weiner
Tammy Weiner
14:53 09 Aug 23
Amazing personalize service. They were able to consolidate all of my insurance needs and save me a lot of money, while also upgrading my coverage and making sure all of my needs were met even in potential unforeseen circumstances. Would highly recommend, and I have not been so pleased with an insurance agency in many many years.
Dani
Dani
14:24 06 Aug 23
I have held multiple insurance policies through the John Glover agency, for as long as I can remember. The company is wonderful! All of the staff members are kind, personable, compassionate, and speedily efficient! I highly recommend them!
Chris R.
Chris R.
11:34 25 May 23
I have been a client (auto, home, and umbrella) for several years. The entire team at the agency is excellent. Francesca is always prompt in getting back to me, and the claims group is great. I also purchased a life insurance policy through them as well.
William Schrade
William Schrade
18:25 26 May 23
I'm so pleased with the service at JMG Agency. They shopped and saved me money on my policy even when I didn't request it. I needed insurance in another state where they are not licensed to sell but they went the extra mile and found an agency to rewrite my policy saving me almost 50%. I have complete trust in my agent Francesca and her assistant Crystal. I highly recommend this agency.Bill Schrade
Melanie Craig
Melanie Craig
11:13 08 Aug 23
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